Woodstock World Brings 1969 Festival to the Metaverse

Sequin AR has partnered with Woodstock Ventures to bring the historic 1969 Woodstock music festival to the metaverse.

Jan 25, 2023
by Michael
Woodstock World Brings 1969 Festival to the Metaverse
News

Ultimate Metaverse Music Festival 

Woodstock World was promoted as the ultimate Metaverse Music Festival, featuring music, art, and community. The festival will feature a variety of experiences for artists and fans, such as the opportunity to relive iconic performances from 1969 in immersive virtual and augmented reality settings. There will also be behind-the-scenes content, interactive archives, and the platform will be used to help new and emerging artists.

The first Woodstock Music & Art Fair took place in 1969 on a farm in Bethel, New York. It drew over half a million people to see 32 acts: Jimi Hendrix, Janis Joplin, and the Grateful Dead among them. Today, it’s regarded as one of the most pivotal moments in music history.

Woodstock Ventures was formed to produce the original Woodstock festival and is the owner of the festival's copyrights, trademarks, and intellectual property rights. Sequin AR is a company that provides metaverse and virtual production services to content creators, brands, and retailers in order to increase engagement and revenue in Web3.

Metaverse Musical Festivals Are Becoming Popular

In 2022, Slipknot closed a deal with The Sandbox metaverse to develop interactive musical experiences on virtual LAND parcels. The project was called “Knotverse,” and was intended to be a space where heavy metal fans across the world can interact. It will also tie into the famous “Knotfest.”

In July 2022, the largest mobile service provider in South Korea, SK Telecom, staged a series of free virtual concerts in its ifland metaverse. The concerts used volumetric image capture technology to present eight singers and an avatar group via a next-level AR and VR experience.

In November 2022, Decentraland hosted its Metaverse Music Festival. There were over 100 artists, including Soulja Boy, Ozzy Osbourne, and DJ Dillon Francis. The setting for the concert was in an abandoned cyberpunk city.

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