Atlas: Earth Dashes into a New Era with Atlas: Racer

Atlas: Earth, the virtual real estate app, has marked a significant milestone with the launch of Atlas: Racer, its first-ever in-app mini-game, designed to enhance the appeal of its Web3 title.

Jun 5, 2023
by Anvi Saini
Atlas: Earth Dashes into a New Era with Atlas: Racer

Making History in Virtual Real Estate

Atlas: Earth has launched Atlas: Racer, its first in-app mini-game, in a bold move that is redefining the virtual real estate space. Atlas: Racer aims to revolutionize the Web3 title's user experience by introducing a new dynamic to the platform.

Basically, Atlas: Racer, a player-versus-player (PvP) game, provides users with the adrenaline rush of real-time car racing in a virtual environment. But the thrills don't stop there. The winners of these races will receive Atlas Bucks, the in-game currency exclusive to Atlas: Earth. These Atlas Bucks can then be used to purchase virtual land, adding a rewarding element to the game that ties into the Atlas: Earth platform's core proposition.

Reimagining Hypercasual Gaming in the Metaverse

Essentially, Atlas: Racer's emergence is an intriguing development in the world of hypercasual gaming. These games, which are known for their instant playability, have traditionally relied on display ads to monetize. However, with the impending removal of third-party cookies and a general decline in ad revenues, the traditional business model for such games is under threat.

Furthermore, Atlas: Earth's primary revenue source, on the other hand, is the sale of virtual real estate. This novel strategy provides a significant competitive advantage. It enables the company to focus its resources on creating best-in-class hypercasual entertainment for its large user base, which currently numbers 1.5 million in the United States.

"Hypercasual gaming isn't dead," stated Atlas: Earth CEO Sami Khan. "It simply requires a different platform. Playing a single game is akin to purchasing a single television channel; by embedding games in our metaverse, we're essentially creating an entire network."

Participants in the Atlas: Racer gaming experience are matched with other players for real-time races. The winners are determined by their ability to launch their virtual sports cars and shift gears more quickly than their competitors. To ensure fair gameplay, the game also includes leaderboards organized by state and 'home base' rules.

Atlas: Racer is only the beginning of Atlas: Earth's exciting journey. The company has announced plans to release a series of mini-games, including fishing and golfing games.

"With the addition of hypercasual games, we've created a virtuous, rewards-based cycle for players that has real-world value," Khan says. "We're committed to assisting people in earning money through activities they enjoy; launching a suite of mini-games is the next step — and only the beginning."

Atlas: Racer's release is a promising development in the worlds of virtual real estate and gaming. As Atlas: Earth continues to innovate and improve its platform, it is laying the groundwork for an engaging and rewarding experience for its users, pushing the limits of what is possible in the rapidly evolving metaverse.

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