7-Eleven Introduces NFTs as Part of Anniversary Celebration and Slurpee Day
Users can participate in a virtual experience, create their preferred Slurpee flavors, and claim digital collectibles minted on the Polygon blockchain.
Details Of Digital Collectible Initiative
As part of its anniversary celebration and Slurpee Day, 7-Eleven has introduced a digital collectible initiative called "Find Your Slurpee Vibe." Users can participate by scanning a QR code, leading to a virtual experience. Within the experience, they can choose their preferred Slurpee flavors from cherry, blue raspberry citrus, or pina colada. They can then fill a virtual glass with their chosen flavors.
After completing the virtual experience, users can claim their digital collectible and mint it on the Polygon blockchain, adding it to their digital wallet. Additionally, those claiming the collectible will receive seven extra entries to win Slurpee drink-inspired jewellery created by renowned jewel maker King Ice.
Availability and Other Industry Players
The virtual experience and the opportunity to claim the digital collectible will be open until July 18, 2023. 7-Eleven joins other convenience store chains in embracing Web3 technology. Publix, in 2022, filed trademark applications to enter the metaverse and explore NFTs. Through its subsidiary Sam's Club, Walmart also submitted a trademark application earlier this year to venture into NFTs, the metaverse, cryptocurrency, and blockchain. Walmart has previously launched metaverse experiences on Roblox, further showcasing the growing interest of major retail brands in these technologies.
7-Eleven's introduction of NFTs as part of its anniversary celebration and Slurpee Day demonstrates mainstream businesses' increasing adoption of blockchain-based digital collectibles. It provides customers with a unique and interactive experience while showcasing the potential of NFTs in the retail sector.