7-Eleven Joins Forces with Fortnite to Embark on Metaverse Adventure
Innovative Car-Themed Game and Scavenger Hunt Elevate Collaboration to Exciting Heights.
Diving headfirst into the metaverse, retail behemoth 7-Eleven has forged an exciting partnership with the renowned video game Fortnite. This dynamic collaboration introduces an inventive car-themed game and an expansive scavenger hunt that spans across three distinct Fortnite maps.
At the heart of this collaboration stands "7-Eleven Slurpee Legends," a game that beckons players to embark on a thrilling quest to amass Slurpee tokens scattered throughout the expansive terrain of three Fortnite maps. Triumph in this endeavor is rewarded with a slew of in-game prizes, including exclusive 7-Eleven-themed skins and back blings, serving as badges of accomplishment.
Equally captivating is "The Slurpee Run," an engaging scavenger hunt inviting players to discover three ingeniously concealed 7-Eleven-inspired cars nestled within the vivid tapestry of the Fortnite world. Unveiling all three elusive cars opens the gateway to real-world rewards, with coveted prizes including complimentary Slurpee treats to savor in the physical realm.
As an integral part of 7-Eleven's strategic foray into the metaverse, this collaboration also includes the establishment of a virtual store within the popular metaverse platform Roblox. This virtual retail haven enables users to indulge in the purchase of virtual 7-Eleven merchandise, marking yet another stride in the brand's immersive metaverse presence.
For 7-Eleven, this partnership with Fortnite stands as an impressive achievement. The formidable stature of the game, boasting a staggering 350 million registered players, lends a robust platform for the brand's metaverse debut. Furthermore, the alliance underscores the burgeoning allure of the metaverse, as more and more brands heed the call to carve their unique niche in this vibrant virtual universe.
The union of 7-Eleven and Fortnite presents a testament to the transformative power of collaboration, offering a tantalizing glimpse into the future of brand engagement within the metaverse. As the virtual realm continues to captivate both players and brands alike, this innovative partnership paves the way for an exciting new chapter in digital interactivity and brand immersion.