AC Milan Partners with Sorare on NFT Fantasy Football

Sorare is now AC Milan's Premium Partner and will start to make the club's NFTs available by the start of the 22/23 football season.

Jul 26, 2022
by Michael
AC Milan Partners with Sorare on NFT Fantasy Football
News

Multi-year partnership

The Top Italy Football Club, AC Milan, has had an exclusive multi-year partnership with Sorare. This deal will see the NFT-based digital fantasy sports platform becoming the club's official fantasy football game partner.

Thus, starting from the 2022-23 football season, players, fans, and collectors worldwide will be able to trade and collect digital cards from the prestigious football team. Apart from AC Milan, the platform has partnered with Napoli and the other 15 clubs of the Italian league to widen its NFT vision.

Michael Meltzer, Head of Business Development of Sorare, said

"We're building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. We're proud to partner with the legendary AC Milan to help them connect with fans globally through the future of football collectibles."

Sorare leverages digital cards and fantasy sports to bring people closer to their game of choice. It was founded in 2018 and has witnessed dramatic growth recording 260 partner sports groups with over 2 million subscribers. 

AC Milan Will Use Web3 Technology to Boost Development

Casper Stylsvig, Chief Revenue Officer of AC Milan, said

"We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand at the forefront of the NFT revolution, which has been able to merge digital collectibles and fantasy sports.

AC Milan will leverage this partnership and use the Web3 technology to create unique experiences for users, thus increasing their intimacy and engagement with their preferred team. AC Milan released its first NFT initiative in May, collaborating with BitMEX. It released the Born to Lead NFT collection, which is a collection that chronicles the greatest moments in the history of the club.

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