After World Cup Victory, Argentina Football League Forms a Metaverse Alliance

Following the national team's victory at the World Cup in Qatar, Argentina's football association (AFA_) has joined the metaverse platform Upland. The Liga's native coin, AFA, will be incorporated into Upland's metaverse platform.

Dec 25, 2022
by Anvi Saini
After World Cup Victory, Argentina Football League Forms a Metaverse Alliance

According to a press statement from, the coin will allow fan engagement between Argentine football fans, teams, and players. The game will include a variety of digital treasures relating to Argentine football, such as:

  • clubs, 
  • tickets, 
  • players, 
  • teams, 
  • historical events, 
  • game highlights, and 
  • other unique deals. 

As people trade, sell and buy legal digital assets, the sale of various NFTs will provide the Argentinian top-flight league with a new source of revenue. Users of Upland will also be able to create virtual companies that will operate stores on digital properties where they can resell LPF digital collectibles. The metaverse platform establishes a virtual environment that allows for the 

  • creation of assets, 
  • digital land ownership, and 
  • the operation of a virtual economy.

The agreement with the Argentine Football Association follows Upland's previous cooperation with FIFA and FC Porto in the Portuguese Premier League. Following the signing of the latter deal, Upland delivered official digital souvenirs for the Qatar 2022 World Cup. Moreover, the souvenirs included highlights from the most recent tournament.

Fan Tokens are Becoming More Popular

Sports, blockchain, metaverse and crypto have been more interwoven in recent years. While teams such as McLaren and Red Bull Racing recently evaluated their Web3 and NFT offers. Formula 1 filed trademarks in August 2022 for NFT and cryptocurrency-powered products and services.

Socios, a fan token platform, has expanded this year despite adverse market circumstances. OKX, has increased its marketing efforts by negotiating a sponsorship arrangement with Manchester City, the current English Premier League champions, for the 2022 season. Meanwhile, Cristiano Ronaldo, Portugal's captain, joined the Web3 industry with an exclusive partnership with Binance to publish many NFT collections over the course of several years.

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