AIR MILES Launches Loyalty Program for Brands in Partnership with Tokens.com and Metaverse Group

AIR MILES introduces a metaverse loyalty program that aims to connect popular brands to customers.

Nov 25, 2022
by Michael
AIR MILES Launches Loyalty Program for Brands in Partnership with Tokens.com and Metaverse Group
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AIR MILES, a group of multi-operated loyalty programs has announced an extension of its program to the metaverse in partnership with Tokens.com and Metaverse Group.  The company is known for rewarding customers for patronizing specific merchants. Customers get rewards like travel, cashback, electronics, entertainment, personal care, and appliance. These programs are available in Canada, the Netherlands, and the Middle East. 

The recent announcement by AIR MILES will make the company the first brand-agnostic loyalty in the metaverse. AIR MILES claims that its ecosystem currency is currently available in more than 300 brands and at over 1000 retail and service outlets in Canada. Besides this, the company also stated that several Canadians own the AIR MILES customized card. Considering the acclaimed user base, the firm hopes to create a network for its metaverse partners to increase adoption in the metaverse industry. 

AIR MILES Plans To Create More Sales for Brands in the Metaverse

The President of the AIR MILES Reward Program, Shawn Stewart stated:

“As an organization, we are exploring every opportunity to create meaningful connections between the brands we partner with and the customers who engage with AIR MILES every day…This first-of-its-kind partnership model represents a unique opportunity for us to create exciting new channels for brands to connect with consumers, showcase new reward opportunities for collectors, and grow new communities in a Web3 universe.”

On the other hand, popular brands like Nike, Gucci, and Adidas are extending their product offer in the metaverse. AIR MILES aims to provide more opportunities for these brands to build a stronger relationship with metaverse customers through its loyalty program.

Token.com co-founder and CEO, Andrew has expressed his delight in the partnership, he said: 

“Our ability to deliver disruptive Web3 strategies allows us to continue to work with North America’s most impactful brands and to move the needle in Web3 adoption across sectors.”

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