Animoca Brands Acquires Azarus
The acquisition of Azarus, by Animoca Brands has the potential to revolutionize Web3 game streaming focusing on player ownership and interactive experiences.
The strategic acquisition of Azarus a pioneer in blockchain-based streaming will seamlessly integrate their cutting-edge technology into Animoca Brands' extensive portfolio. While the financial details remain undisclosed the impact on the gaming and streaming industries is expected to be significant.
This acquisition goes beyond business; it represents a vision coming to life. By combining Azarus' expertise in blockchain-driven streaming with Animoca Brands' excellence in game development an era for Web3 gaming culture emerges. Yat Siu, the chairman of Animoca Brands expressed his excitement about this merger and its potential to redefine the streaming landscape as interactive, rewarding and aligned with the open metaverse. Siu also drew parallels, between Azarus' potential and the early days of The Sandbox hinting at a journey ahead.
Yat Siu, executive chairman of Animoca Brands, emphasized the significance of this acquisition:
“The acquisition of Azarus was a natural business decision that attests to our belief in the transformative power of web3 technology, (…) Together, we look forward to redefining the streaming landscape, making it more interactive, rewarding, and aligned with the open metaverse,”
The Future of Gaming and Streaming
With the integration of Web3, there is a chance, for changes in how gamers and streamers can earn money. Azarus technology offers opportunities for gamers to make money from their skills engage their audience and provide rewards. This could lead to the creation of high-quality content, where viewers can directly support their creators.
Established in 2018 Azarus has been at the forefront of reimagining game streaming. By introducing elements it has transformed streaming from an experience into an engaging one. Through its Overlay Games feature streamers can incorporate games and ads within their streams. Collaborating with known brands and streamers Azarus has already given out $2 million in rewards to, over 20 million players.
Alexander Casassovici, CEO of Azarus, expressed enthusiasm about the merger:
“Joining forces with Animoca Brands amplifies our vision. We’re not just enhancing streaming; we’re pioneering a movement where every viewer becomes an active participant, and every stream becomes an immersive experience,”