Animoca Brands Subsidiary Bondly Finance announces strategic rebrand to Forj
The rebrand aims to reflect the company’s evolution and vision for the future, which involves a transition into mass audience onboarding to the World of Web3.
Bondly Finance, an Animoca Brands Subsidiary, has announced that it has rebranded to Forj. This rebranding marks a strategic transition in the Company’s operation and priority to focus on mass-audience onboarding to the Web3 space across several spheres, including music, sports, lifestyle, celebrity brands, and gaming.
As Bondly Finance, the Company was notable for numerous remarkable partnerships with well-known creators and brands in the NFT ecosystem, such as influencer Logan Paul, Grammy-nominated musician Lewis Capaldi, and global music and events platform Bandsintown. In addition, it collaborated with Input Output Hong Kong (IOHK) to build the first official Ethereum-to-Cardano NFT bridge and partnered with Spring to power one of the biggest available NFT minting platforms, Mint-on-Demand.
Commenting on the rebranding, the CEO of Forj, Harry Liu, said:
“The Forj brand launch marks a major milestone in our project’s journey as we prepare for mass adoption of Web3 and NFT technologies. Tomorrow’s consumers won’t think twice about entering the metaverse to watch their favourite band, or buying the latest trainers as an NFT for their avatars, and Forj is positioned to facilitate that leap for Web3 beginners and experts alike.”
With this rebrand to Forj, the brand is charting a new course focused on deepening the relationship between creator and fan to form a partnership in the true spirit of Web3 applications and DAO governance. Forj embodies innovation, collaboration, and creativity and is a product of an extensive rebrand that took place in the past six months with the assistance of notable brand design experts with clients such as Uber, Disney, AT&T, and Coca-Cola.
The rebrand includes the rollout of the new Forj website and the new branding of several consumer channels. Other series of announcements on the operations of the new brand will be released in due time.
Below is a video announcing the strategic rebranding: