APE Launches Mini Macau In The Sandbox Metaverse

APE Digital Creations Ltd, Macau's leading gaming equipment supplier, has just announced the release of Mini Macau in The Sandbox. It plans to launch the Resortverse hospitality platform by the end of the year, with the goal of assisting the city's businesses in marketing their services.

Jun 3, 2022
by Anvi Saini
APE Launches Mini Macau In The Sandbox Metaverse
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Mini Macau will enable digital travellers who are unable to visit a major resort to experience some of Macau's tourist attractions, including the Macau Tower, St Paul's ruins, and Senado Square. The project has been released in the Game Maker gallery at The Sandbox.

In order to engage with players, APE’s Digital Creations unit has developed two skill-based games. These games, “Fortune Cookie” treasure hunt and “Avoid the Tourists”, allow players to win actual life prizes that are redeemable in Macau.

Mini Macau will also feature retail outlets such as Choi Heong Yuen Bakery, Seng Fung Jewellery, and the restaurant O Junco de 9 Jades.

APE CFO and executive director, Tony Chan said:

“Mini Macau will serve as a prototype for the future development of our own metaverse travel and hospitality platform, called the Resortverse. Our travel and hospitality metaverse platform will enable resorts and merchants to engage with digital travelers with online gamification and offer real offline rewards.”

Due to the impact of COVID-19, APE shifted its focus from distributing electronic gaming equipment to now dealing with NFTs and virtual worlds.

Chan further stated :

“The pandemic hit Macau gaming operators very hard which adversely impacted APE’s core EGE business.While we started diversifying into smart vending machines  to cushion the pandemic’s impact, it became quite clear that physical travel restrictions will linger and may continue for a prolonged period. Basically, COVID-19 hindered physical interactions and empowered the need for a more virtual world.”

The company expects an increase in virtual travel to eventually attract more foot traffic to real-life resorts and destinations.

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