Asus Enters Web3 with Its First Metaverse Unit and NFT Platform

Dubbed "Asus Metaverse", the newly launched business unit will manage all things Web3 in Asus.

Oct 8, 2022
by Akira Ming
Asus Enters Web3 with Its First Metaverse Unit and NFT Platform
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Taiwanese laptop maker Asus goes Web3

On Tuesday, Asus Computers made a grand entrance into Web3 by launching its first metaverse unit and NFT platform, "Art Black hole". This marks the electronics maker's first venture into the nascent industry, following the footsteps of Foxconn and Ennoconn Corp.

Per the official statement, "Art Black hole" is an Ethereum-based NFT marketplace launched under Asus' new business unit Asus Metaverse. The platform is now open to a select group of artists, though it's not available for secondary trading yet. Best part is, gas fees are waived, and buyers can purchase NFTs in New Taiwan dollars. 

"Asus pays close attention to the latest developments of emerging industries, and we're particularly drawn by the potential of the Web3 industry," said Joe Hsieh, Chief Operating Officer of Asus. 

On top of that, the company is looking to develop its Web3 projects under Asus Metaverse. The unit will leverage the company's cloud computing, AI, and blockchain capabilities to dive deeper into the virtual realm. Launching "Art Black hole" is one of the first steps in accomplishing this goal.

About the metaverse race in East Asia

The latest move comes at a time when big competitors in East Asia, like China, Japan, and South Korea, have laid out strategies to conquer the metaverse. Shanghai, China's most populous city, previously outlined plans to build a metaverse industry worth $52 billion by 2025. 

On the other hand, South Korea is looking to enact special metaverse laws to foster local Web3 innovations. This is in tandem with the country's Metaverse Industry Promotion Act proposed in early September. The East Asian country even set aside $186.7 million to build a full-fledged metaverse ecosystem. 

Recently, Japanese prime minister Fumio Kishida reiterated the government's stance on including emerging technologies in digital transformation. This includes digitizing national identity cards, promoting Web3 services, and partnering with the United States in tech investments, among others. 

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