Binance Labs invests $4M in Ultimate Champions to Promote Web3 Gaming Innovation
Ultimate Champions offers in-game wallets to facilitate onboarding and accepts fiat payments for NFT packs and tokens. As NFTs, players can collect, trade, and own officially licensed player cards.
Binance Labs, the company's venture capital and startup accelerator, invested $4 million into Ultimate Champions, a Web3 platform for sports games that will be built on the BNB Chain. Ultimate Champions will use the capital to improve its games, make more sports partnerships, and grow its community.
Ultimate Champions will eventually be introduced on the BNB Chain and will reach the Binance Fan Token Platform, enabling users to improve their fan engagement and experience. The top professional basketball management company in Europe, EuroLeague, has also begun an exclusive partnership with Ultimate Champions, which will grow into fantasy basketball the following year.
Yi He, Co-Founder of Binance and Head of Binance Labs, said:
“The world of Web3 gaming is expanding and Binance Labs is looking for Web3 gaming projects that have missions of providing real entertainment to the users rather than the ones focusing on giving out more opportunities to ‘earn’.”
Released in April 2022, the Ultimate Champions platform initially concentrated on football, offering enhanced gameplay and a simple user experience, with each player taking on the role of a sports club manager. The team has formed partnerships with over 45 football clubs across nine European leagues, including Arsenal F.C., VfL Wolfsburg, Stade de Reims, and others. All games are synchronized with real-world sporting event calendars, and each athlete's live performance will be translated into a virtual score.
Charlie Guillemot, Co-Founder of Ultimate Champions, said:
“Ultimate Champions’ ambition is to bring Web3 sports gaming to a wider audience with a fun, accessible, and free-to-play experience. We are extremely happy to innovate and expand the Web3 sports gaming ecosystem with Binance Labs. Also, we believe that BNB Chain can be the robust platform on which our game can flourish.”
About Ultimate Champions
Ultimate Champions is a completely free-to-play, cross-league fantasy sports platform that features officially licensed digital cards hosted as NFTs. Players can use their sports knowledge to earn long-term rewards in an open economy, and they have full ownership of the assets they earn or purchase in the games.
Ultimate Champions will continue to refine its player experience and expand to become the premier fantasy sports platform for all major sports. While working at Ubisoft, its core team witnessed the rise of blockchain technology and Web3.