Blackpink Wins Best Metaverse Performance Award at 2022 MTV VMAs

Apart from slaying the Best Metaverse Performance category, the group's iconic rapper Lisa also won best K-Pop for her solo track "Lalisa".

Aug 30, 2022
by Akira Ming
Blackpink Wins Best Metaverse Performance Award at 2022 MTV VMAs
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Behold, MTV's best metaverse performance of the year goes to Blackpink

This just in. K-pop sensation Blackpink has won the "Best Metaverse Performance" at the 2022 MTV Video Music Awards (VMAs)! Before the main ceremony at the Prudential Center in New Jersey, the group received the inaugural award for its musical act "The Virtual" on PUBG. 

Blackpink's collaboration with PUBG Mobile - "The Virtual", is a series of in-game concerts held in July 2022. Fans could pick up free tickets just by downloading the mobile shooter game. Within the virtual gig, the K-pop band performed several hit singles, such as "DDU-DU DDU-DU", "Kill This Love", "How You Like That", and "Ready for Love" - a special track in partnership with the battle royale title. 

"We had so much fun on this project. So we're very glad that everybody enjoyed it. And we're just very grateful for our fans," said Rosé, the lead dancer of Blackpink, who took the stage to thank millions of fans who voted for them. Apart from slaying the metaverse category, Blackpink member Lisa also won best K-Pop for her solo track "Lalisa". 

To those who don't know, Best Metaverse Performance is a new competition category added to the VMAs last month. The goal is to honor artists who have found creative ways to connect with their fans through virtual experiences. Ariana Grande, BTS, Charli XCX, Justin Bieber, and Twenty One Pilots were other musicians nominated for this award. 

Besides that, the VMAs also saw rap legends Snoop Dogg and Eminem performing with their Bored Ape Yacht Club (BAYC) NFTs. The concert took place in the Otherside metaverse, with hundreds and thousands of fans cheering for the pair in a never-seen-before virtual experience. Superstars like Anitta, Bad Bunny, Lizzo, Nicki Minaj, Jack Harlow, Red Hot Chilli Peppers, and Panic! at the Disco also made their appearances at the major music awards show.

As the metaverse remains a hot topic this year, the music industry continues to venture more into Web3. This month, the music label behind Taylor Swift, Republic Records, filed NFT and crypto trademarks covering the issuance of music NFTs. Last week, "Big Three" Warner Music Group unveiled a playable virtual map in The Sandbox Alpha Season 3.

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