Cool Cats Expands into Gaming with Three Licensed Games
The move aims to further establish Cool Cats as a character brand and expand its storytelling and content offerings.
Cool Cats' Licensing Deal for Three Games
Cool Cats, known for its cartoonish blue cat NFT project, has licensed its intellectual property (IP) to nWay, iCandy, and Sync Studios to develop three new games. The announcement reveals these games will be released within nine months. While specific details about the titles have not been disclosed, each studio will work on a different game genre.
nWay, a subsidiary of Animoca Brands, a leading publisher in the blockchain gaming space, will develop a competitive multiplayer arcade game. iCandy, in which Animoca Brands has also invested, will create a browser-based 2D endless runner game. Sync Studios, known for its work with renowned IPs such as Hasbro, Paramount Studios, and Warner Bros., will develop a mobile match-3 puzzle game.
Cool Cats' foray into online games follows a trend among other PFP NFT collections exploring gaming as a way to engage their communities. For example, Bored Ape Yacht Club, another popular collection, has embraced its gaming focus by releasing small-scale games like Dookey Dash and HV-MTL Forge.
Monetizing IP through Gaming
As the market for NFTs experiences fluctuations, collections like Cool Cats seek alternative avenues to monetize their IP. By leveraging the popularity of their colourful animal characters, they are tapping into the gaming industry, which provides an immersive platform for storytelling and emotional connection.
Cool Cats has been expanding its IP through various initiatives. Last year, it signed with Creative Artist Agency (CAA) for media and licensing representation. This year, the project revealed plans to expand beyond Ethereum and offer customizable, full-body avatars for NFT holders on multiple blockchains, further enhancing the value and utility of its assets.
With the upcoming release of three licensed games, Cool Cats aims to solidify its position as a globally recognized character brand and establish itself as a prominent player in gaming and content creation.