Crocs Launches Virtual Store in the Metaverse
The Collaborative Venture with Obsess Offers an Immersive Crocs Jibbitz Experience.
Crocs Jibbitz Experience
Crocs, the renowned footwear brand, has taken a significant step into the Web3 world with the introduction of a virtual store within the metaverse. In collaboration with Obsess, a 3D virtual store developer, Crocs has unveiled the "Crocs Jibbitz Experience," inviting fans to embark on a virtual journey to explore a wide range of shoes and Jibbitz charms.
The virtual store showcases the Jibbitz charms in various sections, including animals, letters, symbols, food, and more. Users have the opportunity to engage with the 3D Jibbitz Customizer, allowing them to create their unique pair of Crocs adorned with Jibbitz charms. These customized Crocs can be purchased directly from the virtual store.
However, the "Crocs Jibbitz Experience" offers more than retail experience. It incorporates an entertaining gamified element featuring an arcade-style claw machine game. Visitors can enjoy the thrill of playing the game, collecting virtual Jibbitz charms, and even having the chance to win physical Jibbitz as prizes.
Previous Activities of Crocs in The Metaverse
This venture marks Crocs' third entry into the metaverse, achieved through its collaboration with Obsess. The company first expressed interest in the Web3 space in 2022 when it announced plans to explore the NFT market and filed a trademark application to secure NFT-based intellectual property rights.
In September 2022, Crocs launched its initial metaverse effort in partnership with the sports app Gen.G. This virtual experience showcased a wide array of clothing items and the iconic Crocs shoes and sandals, providing users with an immersive digital shopping experience.
Crocs' continued exploration of the metaverse demonstrates the brand's commitment to embracing new technologies and engaging with its fanbase in innovative ways. With the introduction of the "Crocs Jibbitz Experience," the company combines retail, customization, and gamification to create an interactive and memorable virtual experience for Crocs enthusiasts.