Facebook tests NFTs with select creators in the US
After unveiling NFT support on Instagram in May, Meta has released digital collectibles support on Facebook with select creators.
While it's unclear when and if the feature will be available to more users — Meta described the release as "slow rollout" — company CEO Mark Zuckerberg previously stated that Meta would test NFT support on the social network.
Facebook NFT adoption: What you need to know
Meta product manager Navdeep Singh revealed screenshots of the digital collectibles support. According to the screenshots, you can post NFTs on your timeline, and clicking on them will reveal information about the digital collectible, such as the collection's creator and the collection's history.
Creators will be able to post their collectibles as status updates on which users can remark and respond, and clicking on them will provide details about the artwork. Furthermore, Facebook will allow users to connect their compatible digital wallets to the website in the same way that they can on Instagram. Facebook currently supports NFTs minted on Ethereum and Polygon, but it will soon accept Solana and Flow NFTs as well.
In May, Meta began testing NFT integration on Instagram, promising additional related capabilities such as the ability to display users' pieces as augmented reality stickers in Stories. "We're starting to design for NFTs, not just in our metaverse and Reality Labs projects, but also across our family of apps," Zuckerberg wrote in the post, announcing the debut of digital collectibles on Instagram.
The company has also stated that there will be no fees for posting or sharing a digital collectible. For the time being, the company has also said that it will not provide the possibility to convert digital collection posts into ads.
Meta states it is aware that NFTs raise serious sustainability concerns, and that as part of its commitment to sustainability, it is assisting in reducing the emissions impact that digital collectibles may have by purchasing renewable energy.