FC Barcelona Launches First NFT In Club's History
'In a Way, Immortal' NFT is a strategy to preserve Barca's history and heritage. It will be available for auction at Sotheby's New York on the 29th of July.
'In a Way, Immortal'
Top Spanish football club, FC Barcelona, is launching a historic NFT, an audiovisual digital artwork representing Johan's Cruyff unique stadium moment. On the 22nd of December, 1973, the legendary Dutch player was in the sky when he scored a seminal goal against Miguel Reina, the Atletico Madrid goalkeeper.
The auction will be hybrid and is to hold at the Sotheby, a world-class destination for arts and collectibles. It will include the one-of-one animated edition of In a Way, Immortal, and four other NFTs, which captures the historic goal moment.
The President of FC Barcelona, Joan Laporta, said:
"Barça with more than 400 million followers on social networks is constantly opening new ways to connect with our fans, and we believe that with the Clubs new NFT strategy we found a unique opportunity to continue growing and consolidating the Barça brand.
The Production Team
The NFT – In a Way, Immortal – is inspired by Johan Cryuff, and was produced by the club's collaboration with BCN Visuals and Digital Superstudio. This NFT is a collection of ten works, and each piece will be presented over the coming months. The collection is part of the strategy to introduce technology and innovations in creating and preserving unique cultural moments for the next generation.
The Founder and Head of Innovation at BCN Visuals, Eric Sas, said,
"NFTs have too quickly become associated with the explosion in demand for crypto, but with In a Way, Immortal we are bringing NFTs back into the realm of high art."
It took a 40-member team of Hollywood's talented computer graphics and visual effect artists more than 10000 production hours to create the 40-second film. Holders of this NFT will enjoy many benefits, including utilities such as Meet & Greets, the right to play at the Spotify Camp Nou, and so on. Bidding on the NFT started in July and will continue before it is sold in a live auction on the 29th of July.