Female-Centred Fashion RPG Sets Up Advisory Board with Top Gaming and Entertainment Industry Leaders

Blockchain Female-Led Role-Playing Game, Fashion League, has formed an advisory board with top executives from Unity, Milk Makeup, Riot Games, Animoca Brands and Yield Guild Games.

Aug 11, 2022
by Michael
Female-Centred Fashion RPG Sets Up Advisory Board with Top Gaming and Entertainment Industry Leaders
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Fashion League recently announced the appointment of an advisory board of top leaders in the entertainment and gaming industry. The play-and-earn and free-to-play mobile game Fashion League was founded by famous female entrepreneur Theresia Le Battistini. Before the establishment of this elegant firm, she had launched a fashion doll brand, I’M GIRLY and was also a senior project manager at UBS. 

Members of the Advisory board 

The newly formed board executives include Zanna Roberts Rassi, Style and Entertainment Journalist at E! News and co-founder of Milk Makeup; Robby Yung, CEO of Animoca Brands; Thomas Vu, former Lead Producer at League of Legends and Producer of the Netflix series Arcane; Beryl Chavez Li, CEO and Cofounder, Yield Guild Games (YGG); and Charles Tigges, Director of Business Development Games at Unity.

The board's primary function is to help shape the future of Fashion League with a community-led game that encourages players to build their virtual brands using the 3D in-game tool. Rewards can be earned by designing, selling, sending models on missions and participating in design competitions. 

Commenting on the appointment, Robby Yung, CEO of Animoca Brands, said,

“I’m pleased to be advising Fashion League on their journey to make Web3 a more inclusive space, bringing compelling content experiences to fashionistas and brands alike. Combining play and earn game mechanics with opportunities for user-generated content and fashion-led community building are a great way to engage a new generation of Web3 gamers across both genders and geographies while building the open metaverse.”

The CEO and co-founder of YGG, Beryl Chavez Li commented,

“There’s so much potential in Fashion League where creators, gamers, and NFT collectors can freely express their identity in a playful manner. Anyone can create-to-own and, in the future, collaborate with brands while competitively playing”

Le Battistini has successfully lowered the barriers of entry for women, thereby attracting more women to GameFi. The company is set to expand its team members by 80% by the end of the year. The beta version of the game will be available on mobile and desktop by the end of the year. The team plans to launch the game globally in Q1 2023.

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