Former Hewlett-Packard Executive Joanna Popper Emerges CAA Chief Metaverse Officer

In a bid to explore digital technologies, US-based talent and sport agency, Creative Artist Agency (CAA) has appointed XR veteran Jonna Popper as its Chief Metaverse Officer.

Aug 10, 2022
by Michael
Former Hewlett-Packard Executive Joanna Popper Emerges CAA Chief Metaverse Officer
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CAA on Thursday announced the appointment of XR veteran Jonna Popper as its new Chief Metaverse Officer, the former Hewlett Packard executive, aims to expand CAA’s portfolio of emerging technologies. These include virtual reality (VR), augmented reality (AR), mixed reality (MR), blockchain and non-fungible tokens (NFTs). 

Joanna has served as a supervisor for multiple technology product launches for VR headsets and directed extended reality (XR) projects for major filming studios like NBCUniversal, Disney, Sony, DreamWorks, Valve, Microsoft, and many others. In her new role, she will direct a team of Metaverse specialists and executives and work collectively with Alexandra Shannon, CAA’s Head of Strategic Development and  Adam Friedman, a CAA executive. 

Jim Burtson, the President of CAA released a statement saying,

“CAA has always been at the forefront of charting new and emerging business opportunities for our clients. At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients.We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building skills will be critical to driving significant impact across the industry.”

Meanwhile, Joanna Popper announced via twitter,

Other Hires in the XR sphere 

In other news, Music Entrepreneur Venture has hired Metaverse expert and investor, Tony Parisi to guide the company as an advisor.  IKEA’s former Lead for 3D augmented reality (AR) strategy, Daniel Frith has also joined computer vision firm Avataar as its Vice-President of 3D AR. DREST, a luxury styling gaming firm, has appointed Lisa Bridgett as its Chief Executive

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