GameStop NFT Marketplace is Now Live on ImmutableX

GameStop, the world's largest video game store, has announced that their marketplace now supports NFTs generated via Ethereum's layer-2 scaling network, ImmutableX, allowing users to buy and sell assets from Web3 games.

Nov 3, 2022
by Anvi Saini
GameStop NFT Marketplace is Now Live on ImmutableX
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In July, GameStop launched its long-awaited NFT store, initially only featuring digital collectables and artwork. Given the company's broader emphasis and previously disclosed goals for the market, many in the Web3 industry were curious when the company included NFTs from interactive games.

Users will be able to access Web3 games presently being created on ImmutableX, such as  Illuvium, Gods Unchained, and Guild of Guardians, as well as additional NFT gaming assets, following the formal launch. 

According to its makers, the layer 2 scaling product may enable carbon-neutral trading and minting and 100% gas-free on the GameStop NFT marketplace, making it an appealing choice for users new to Web3 gaming.

Collaboration history between ImmutableX and Gamestop

Since February, the two platforms have collaborated on various projects, including the announcement of a $100 million fund for Web3 game designers and developers and the integration of ImmutableX into the GameStop NFT Marketplace's wallet to enable for simpler administration of digital assets.

Over the past year, GameStop has been seeking to expand its Web3 partnerships. The business launched its self-custodial NFT and cryptocurrency wallet in May. In July, it partnered with layer 2 scaling solution Loopring to handle transactions for its beta marketplace debut, pulling in $7.2 million in sales in its first week. The business has announced an imminent collaboration with bitcoin exchange FTX.

According to Jonathan Reedy, vice president of strategic alliances at ImmutableX, both companies want to onboard new Web3 players by providing training materials and eventually introducing in-person and virtual games.

Immutable, the company behind the platform, became a crypto "unicorn" earlier this year. Investors like Animoca Brands and Tencent are betting big on Immutable's Web3 game vision, valuing the business at $2.5 billion after a $200 million Series C fundraising round in March.

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