Hublot Unveils Metaverse Football Stadium for FIFA World Cup

The stadium will be a hybrid space for sports, arts, and digital events.

Nov 11, 2022
by Michael
Hublot Unveils Metaverse Football Stadium for FIFA World Cup
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Hublot’s Metaverse Football Stadium

Hublot, a Swiss Luxury watchmaker, enters the metaverse just in time for the FIFA World Cup Qatar 2022. On Tuesday, the brand revealed the world’s largest virtual stadium, Hublot Loves Football Metaverse Stadium. The football stadium was created in the Spatial metaverse and designed by the architecture firm MEIS. 

MEIS has also developed other stadiums like Crypto.com stadium, Everton FC, and Roma stadium. In addition, MEIS modeled the stadium after Hublot’s recently launched Big Bang e-watch. 

The stadium has become the biggest stadium in the virtual world. Its total capacity for virtual spectators totals 90,000, and it is also equipped with a concourse and media wall. Users can access the stadium 360 degrees via mobile or desktop apps and the Oculus VR headset. Hublot chose to work with Spatial due to its compatibility with VR and other devices. 

Apart from athletes, the Metaverse Stadium also plans to invite artists and celebrities for users to enjoy in the future. As part of its ‘Hublot Loves Football’ campaign, the brand plans to hold dedicated exhibitions at Hublot’s Boutiques in luxury shopping malls. These shopping malls have various locations in Doha, Singapore, and Kuala Lumpur. 

Visitors to these pop-ups can access the stadium through VR experiences on location. 

About Hublot

Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco and has become a brand innovator within the watch industry, making and researching new materials and combinations unceasingly.

 The company operates as a wholly-owned subsidiary of the French luxury conglomerate LVMH. The company is the official timekeeper for the FIFA World Cup Qatar 2022. With the advent of its new feat in the metaverse, it is now the timekeeper of the metaverse. 

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