Hyundai Files NFT and Metaverse Trademark Applications for its Genesis Crest

In the latest push into Web3, Hyundai registered a total of six NFT and metaverse trademarks for its iconic Genesis emblem.

Jul 18, 2022
by Akira Ming
Hyundai Files NFT and Metaverse Trademark Applications for its Genesis Crest
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Meet the latest NFT and metaverse trademarks filed by Hyundai

On July 7th, Hyundai Motors took a deeper foray into NFTs by filing six NFT and metaverse trademarks for its Genesis crest. To those who don't know, Genesis is the automaker's luxury vehicle lineup. On these elite cars, the usual Hyundai logo is replaced with the special Genesis badge as shown by the red Genesis G70 above. 

According to trademark attorney Mike Kondoudis, Hyundai's NFT and metaverse trademarks cover a ton of products and services. These products include NFTs, NFT-backed media, virtual clothing, virtual footwear, virtual money, and virtual goods or NFTs in retail stores. Besides that, the filings also include software programs that manage NFT trading and metaverse development using XR, AR, and VR technologies. 

Is Hyundai launching new NFTs soon? 

Given the long list, many can't help but wonder if Hyundai is preparing any new NFT or metaverse projects for the Genesis lineup. As of writing, the carmaker has not announced anything in that regard. 

Back in April this year, Hyundai launched its very first NFT collection in partnership with Meta Kongz. At the same time, the company also kicked off its own NFT universe called the Metamobility Universe. To seal its position in Web3, Hyundai filed a trademark application for “Metamobility” in early June. 

But that's not all. Hyundai also released a 10k NFT collection dubbed “Shooting Star” which was sold out in May. Since then, the firm's NFT division rolled out even more digital collectibles such as MobED NFTs and IONIQ 6 NFTs. Other than that, the company dived into the metaverse as well, by debuting its new Creta model in Decentraland last month. 

On the whole, Hyundai's latest endeavor proves that the demand for both NFT and metaverse is alive and well. Traditional brands in various sectors such as consumer goods, financial, gaming, and more are still making their way into Web3. What's more, Asian countries like China and South Korea are pouring money into the metaverse as well. 

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