Korean-based Company, Samsung Invest Over $35m In Latam Metaverse Market

Samsung begins fresh metaverse exploration in Latin America as it continues to spread its metaverse marketing tentacles.

Dec 27, 2022
by Michael
Korean-based Company, Samsung Invest Over $35m In Latam Metaverse Market
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Popular electronic & smart appliance technology, Samsung has announced an investment of over $35m to boost metaverse experiences in Latin America. The Korean company hopes to use the opportunity to engage many Latin Americans, especially young people. Recent reports show that over 10% of Argentines already use crypto as a payment method. Samsung is one of the renown traditional companies currently making moves in the metaverse.    

Samsung is leveraging on the presence of several young people of the GenZ and Generation Alpha on digital platforms. About 51% of 400 million platform users are believed to be 13 years or less. Samsung's entry into the metaverse will boost the company's customer network and shape the brand’s perception of the future. 

Samsung Metaverse Explorations: Latam Next In Line

Prior to this announcement, Samsung has been exploring the metaverse. In October, the company launched House of SAM in Decentraland. Players can interact with Samaung products, play games, and win prizes. Besides this, Samsung unveiled a metaverse experience for Fortnite in August 2022. This game presents players with a dual opportunity to play with Easter eggs in Fortnite and also interact with Samsung products. These two metaverse explorations have widened Samsung’s metaverse marketing efforts to get across to younger consumers. 

Samsung also unveiled their Space Tycoon metaverse experience for Roblox. In this interface, players can extract resources to craft Samsung products giving room for players to display their creativity. The recent presence of Samsung in the Latam metaverse will provide institutional backing for numerous underlying projects. The company is targeting future customers who would love to engage before buying its products. Samsung’s metaverse marketing will initialize the future of immersive marketing. 

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