Korean Skincare Brand Laneige Launches Virtual Metaverse Store
Laneige has launched its first metaverse store in partnership with e-commerce platform Obsess. The virtual world features various different locations centered on the brand’s beauty products, with users also able to enjoy various content, including exclusive videos from American actress Sydney Sweeney.
Laneige, a Korean skincare and makeup brand owned by Elizabeth Arden, Inc. has partnered with e-commerce service Obsess to launch its own virtual metaverse store.
This virtual cosmetics-themed world can be found on the beauty brand’s official website and is comprised of various different products that you can click on to find more info as well as purchase it should you want to. The gamified store can be accessed straight from the browser, spawning in a lobby from which you can head into multiple different areas: Cream Skin Club House, Laneige Lab, Lip Love Land, Water Bank Wonderland, Sleeping Mask Slumberland, and On Set With Sydney.
Global Chief Marketing Officer of Revlon, Martine Williamson, said the following in a press release:
“Elizabeth Arden has been a leading beauty industry innovator for the past 120 years and we are thrilled to launch our first metaverse shopping experience in partnership with Obsess. We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of shoppers about our products and legacy through digital storytelling.”
As customers explore this metaverse shopping experience, they get to enjoy a range of different interactive content, such as exclusive videos from Laneige and American actress Sydney Sweeney. There’s also a scavenger hunt game which involves finding hidden game pieces scattered throughout various different areas that you can collect in order to unlock 2 free product samples. Other games and quizzes can also be found as you learn more about the company’s products.
The store is made in partnership with Obsess, an e-commerce brand that helps brands create interactive virtual stores such as this one.
Neha Singh, the Founder and CEO of Obsess, added:
“We are honored to work with Elizabeth Arden to bring the brand’s cult products and inspiring heritage to life through an immersive virtual shopping experience for the first time. This virtual store experience will delight the brand’s customers with one-of-a-kind interactive content and provide new ways for shoppers to discover, learn about and shop for Elizabeth Arden’s industry-leading skincare, makeup and fragrances.”
You can check out this metaverse store for yourself by heading to the link found in the tweet down below.
