Kraft Foods Files for NFT and Metaverse Trademarks

One of the world's largest food and beverage manufacturers, Kraft Foods, has filed for NFT and metaverse trademarks. Looks like we're going to have some NFT Jell-Os after all.

Jun 14, 2022
by Akira Ming
Kraft Foods Files for NFT and Metaverse Trademarks
News

Kraft Foods NFT and metaverse trademarks: Which brands made it to the list? 

Yesterday, trademark attorney Mike Kondoudis announced on Twitter that Kraft Foods filed for a number of NFT and metaverse trademarks. Given that, the F&B giant secured trademarks for some of its popular brands, such as Kraft, Jell-O, Kool-Aid, Velveeta, Lunchables, Oscar Meyer, and Philadelphia. 

In addition, the company's NFT and metaverse trademarks will cover a range of services and products. This includes none other than setting up a virtual restaurant, where customers can earn rewards, plus virtual foods and drinks. Kraft Foods may also launch its own NFTs, NFT-backed media, digital tokens, and NFT marketplaces in the future. 

As of writing, the food giant has not revealed any plans to launch its own NFT or metaverse projects. But given the announcement, it is very likely that Kraft Foods will start to make a move soon. 

Is Web3 the next stop for all traditional brands? 

Since the boom of Web3 in 2021, it seems that every traditional brand, big and small, is rushing into this space. Looking at the F&B sector, Kraft Foods is not alone in its venture. Earlier this year, fast-food chains McDonald and KFC filed for NFT and metaverse trademarks too. Although it's unclear who would want to buy NFT fries or NFT fried chickens, the metaverse concept certainly appeals to many big brands around the world. 

Other consumer brands that jumped onto the bandwagon include Nike, Crocs, Gatorade, and Coca-Cola. When it comes to gaming, Japanese gaming company Sega filed an NFT trademark early this year. Many believed that it was part of the firm's preparation to integrate NFTs into the Super Game project. 

And the list goes on. In fact, payment giants like MasterCard filed 15 NFT and metaverse trademarks in April too. Then just 4 days ago, the company announced that it is integrating its payment network with a few NFT platforms such as The Sandbox. Bear market or not, big funds seem to be flowing into Web3 like nobody's business. 

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