Leading Global Insurer AXA Hong Kong Forays into The Sandbox Metaverse
AXA Hong Kong has acquired a 3x3 LAND in The Sandbox to build an interactive virtual space for its customers worldwide.
The Sandbox and AXA join forces to create an immersive digital virtual space
Earlier this week, leading global insurer AXA Hong Kong made a grand entrance into The Sandbox (TSB) metaverse. This makes AXA the very first Hong Kong-based insurer to set foot in TSB.
Per the official statement, AXA has acquired a 3x3 LAND in The Sandbox realm to build an innovative interactive space for its 95 million customers worldwide. Through AXA's LAND, the firm will offer fresh digital experiences to its clients while co-creating the future of insurance in the metaverse.
Commenting on his company's partnership with The Sandbox, AXA Hong Kong Chief Technology Officer Gary Ho said: "I'm honored to announce that AXA has partnered with The Sandbox to expand our digital presence by setting foot in the metaverse."
"This collaboration has reflected AXA's vision and interest [in creating] the insurance of the future by bringing immersive experiences around sustainability, wellness, healthcare, and so much more. Stepping into the metaverse, we are thrilled to discover more captivating capabilities and use cases for AXA's customers and the communities."
"We are proud to be the pioneer in the Hong Kong insurance industry to partner with The Sandbox. AXA Hong Kong is dedicated to connecting the world by unfolding all kinds of inventive digital experiences," said JH Tang, Digital Transformation & Strategy Director of AXA Asia.
"Through our partnership, we aim to revolutionize the wellness and healthcare experiences for our customers and our markets in the broader regions by continuously driving innovation and technological development."
Without a doubt, Hong Kong has been playing a vital role in the growth of The Sandbox metaverse.
With the Mega City cultural hub featuring numerous Hong Kong companies, artists, and entertainers, AXA adds to this thriving virtual neighborhood by becoming the first HK-based insurer to enter The Sandbox. Just recently, TSB partnered with HSBC to launch a virtual stadium ahead of the Hong Kong Sevens Rugby Tournament.