LG to Showcase NFT Monster Shoes and Shoecare Solution at CES 2023
Visitors will be able to collect up to 5,500 unique virtual monster shoes during the world's largest IT show.
Here's all about LG's NFT monster shoes and tech display at CES 2023
South Korean television and electronics manufacturer, LG Electronics, is showcasing its NFT monster shoes and shoecare devices at the Consumer Electronics Show (CES). This global tech event is set to run from January 5th to 8th in Las Vegas, where major tech companies come together to present their biggest innovations.
Visitors can collect up to 5,500 unique digital monster shoes during the event using a mobile app called LG ThingQ. These NFT shoes will be displayed on LG's Styler ShoeCase and ShoeCare shelves in holograms or physical mockups. Accordingly, this virtual monster footwear was developed in partnership with the Department of Game and Virtual Reality at Induk University in Seoul, South Korea.
Head of LG's Living Appliances Division, Baek Seung-tae, previously stated that the Styler ShoeCase and ShoeCare would be the "next-generation premium shoe management solution." These innovative products were first launched at the Internationale Funkausstellung (IFA) 2022 tech show in Germany.
The Styler ShoeCase is an advanced storage box that offers optimum temperature and humidity controls for shoe safety. The ShoeCare box, on the other hand, controls moisture and odor in shoes through its TrueSteam technology to improve footwear hygiene.
It's worth noting that the move by LG to release an NFT collection is not the company's first foray into Web3. In March, the tech giant announced plans to develop blockchain-based software and crypto trading services. Then in September, LG took a step further by launching its first NFT marketplace, "LG Arts Lab," which can be accessed from a Smart TV home screen.
With South Korea's aggressive push into Web3, it wouldn't be surprising to see its local tech companies making the same move. The East Asia country previously invested millions of dollars in building its own metaverse empire, introducing laws and regulations to foster blockchain innovations.