Limit Break sets to purchase a $6.5M Super Bowl ads for its NFT game
Popular blockchain game company Limit Break has purchased a $6.5 million Super Bowl ad for the DigiDaigaku game amid criticism.
The founder of Limit Break, Gabriel Leydon, has announced an ad purchase for the DigiDaigaku game. The short ad will create an avenue for Limit Break to show off DigiDaigaku in a commercial at Super Bowl LVII in February 2023. This is the first time Limit Break runs an ad on Super Bowl. The ad has the potential to be viewed by 50 million live viewers and several other people online.
However, Leydon had run two ads for Super Bowl as the CEO of Machine Zone. One ad was for Game of War: Fire Age, while the other was for Mobile Strike. American model Kate Upton, and Austrian-American actor, Arnold Schwarzenegger were in those ads. In an interview with Leydon, he mentioned people long remembered those ads. He believes no one can replicate their plans in a Super Bowl commercial.
In August, the founders of Machine Zone, Gabriel Leydon and Halbert Nakagawa, raised $200 million in funding. The company dashed out the anime character of DigiDaigaku NFTs while unveiling a "free-to-own" business model. Leydon only disclosed that the ad would feature the four NFT collections in a Web3 experience, which would build the community.
“It’s going to be new. That’s for sure. I believe it will be the first full-featured NFT branding ad in the Super Bowl, which we’re excited about. The project has been going extremely well. It’s been a big hit so far. And we’re excited to push the boundaries like we used to do in the mobile world with advertising.” Leydon said.
Why Limit Break wants an ad on Super Bowl?
Several institutions have tagged Super Bowl ads as a waste of money, yet Leydon thinks otherwise. He believes a Super Bowl ad is a better option than mobile ads. Meanwhile, Apple Inc. just filed for privacy over targeted ads.
In response to this, he stated
“We bought television commercials in 60 countries. When we were at Machine Zone, the Super Bowl commercials were the only ones that had a lasting impact. People talk about the ads for years afterwards. We want to show our collectors how committed we are to the brand and the community. So we’re taking it up a new level. We won’t be the last to do this.”