Get Ready! Limit Break will Offer a Free NFT Mint During the Super Bowl Commercial

Gabe Leydon, CEO of Limit Break, wants to make history with his next television commercial for the Super Bowl.

Dec 1, 2022
by Anvi Saini
Get Ready! Limit Break will Offer a Free NFT Mint During the Super Bowl Commercial
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Fresh from raising $200 million for his blockchain gaming company, Leydon announced in October he planned to spend $6.5 million on a Super Bowl ad for Limit Break’s first game based on its DigiDaigaku NFT game.

Limit Break’s free NFT mint during the Super Bowl ad

Leydon had previously announced his intention to buy a Super Bowl ad for the first Limit Break game based on the DigiDaigaku NFT. During a recent GamesBeat interview, he stated that the commercial would include a QR code that would allow viewers to apply for a free NFT mint.

“We’re doing an extremely small collection, especially compared to the audience — something like 50 million people are going to see the commercial,” Leydon said. “There will be a QR code on the screen. And anybody can scan it and then mint an NFT from the DigiDaigaku collection. I think this is going to be a really big deal because I think it’s going to change television advertising.”

The commercial will air on February 14, 2023, during Super Bowl LVII. The free mint will allow a small number of Super Bowl ad viewers to receive one of an extremely limited supply of free NFTs. According to Leydon, the event will be highly exclusive, with only lucky viewers who are quick at the draw receiving a free DigiDaigaku Dragon NFT.

Leydon believes that the NFT mint will be the most anticipated in history. Leydon isn't doing a Super Bowl commercial for the first time. Along with the other Limit Break co-founder, Halbert Nakagawa, they founded Machine Zone, which ran several Super Bowl commercials starring Arnold Schwarzenegger and Kate Upton. According to Leydon, it was the best marketing effort the company had ever made.

It is not the first time a cryptocurrency company has displayed a QR code during the Super Bowl. Coinbase also used QR codes in a Super Bowl commercial, claiming it would give away Bitcoin to anyone who opened an account. Leydon, on the other hand, believes the Limit Break ad will be unique because the NFTs will be scarce and serve as collectibles.

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