L’Occitane Opens Virtual Metaverse Store
Beauty brand L’Occitane has launched a virtual metaverse store made in partnership with Web3 studio Emperia. The digital 3D space features various products, environments themed around 4 scents, educational videos, and more.
L’Occitane has teamed up with Web3 studio Emperia to launch ita very own virtual metaverse store.
Developed by the latter, this store opens a new way to explore the cosmetics products offered by L’Occitane. Checking out their best products is not the only thing you can do in this digital space, as it’s also a place in which you can learn about the company’s rich history while finding out more about many of their ingredients and products. Speaking of ingredients, as you explore everything this store has to offer, you’ll be able to find them scattered throughout as items that you can collect.
The store is divided into 4 of the brand’s scents that they’re known for: Almond, Lavender, Immortelle, and Shea Butter. This means that each of these scents has their own area in the store that you can explore, each environment designed in tune with the scent it’s made to represent.
If you find anything to your liking after examining the products and their descriptions, then you are free to directly buy whatever you’re looking for through this metaverse store.
If you’re interested in checking out this beauty and fragrance-focused 3D store, then you can do so straight from your browser by heading to the official page here.
The creation of the store was made possible thanks to Emperia, an e-commerce company using Web3 technologies to develop personalizable virtual stores.