L'OFFICIEL and The Sandbox are set to collaborate on diverse Web3 Projects
The Sandbox and the prominent fashion company are collaborating on several notable projects in the web3 space to facilitate its growth and expansion.
The renowned French fashion and luxury media company L'OFFICIEL is partnering with The Sandbox to embark on a series of Web3 ventures, which would include: LAND purchase in the virtual space, a magazine based on the metaverse, and the launching of "Metamonth", a Web3 social function.
The Chief Metaverse Officer of AMTD Group, the parent body of L'OFFICIEL, Benjamin Eymère, and The Sandbox founders, Arthur Madrid and Sébastien Borget, have curated a unique LAND space for L'OFFICIEL in The Sandbox named "Fashion Dune". With a Mars-inspired aesthetic featuring gigantic historic covers of the Paris-born magazine, this virtual space will serve as a digital, open-air theater and it would commence full operations in September 2022 through a group of fashion and cultural exhibitions.
Furthermore, The Sandbox duos would represent the stars of the upcoming magazine cover, and there would be an exclusive interview where they would provide insight into their metaverse and Web3 journey highlighting their passion for the space. In addition, the issue would entail the exploration of luxury fashion from Web3 and its syndicates, such as the crypto markets, the blockchain, and the impact of the NFT market in the art world, which has caused the reimagination of digital space strategies by brands.
Ultimately, L'OFFICIEL's Metamonth, a social celebration of Web3 that attributes 32 in-language websites, print editions, and exclusive virtual and IRL events, took off on May 26th at the 2022 Cannes Film Festival via the "Let's Mint The Party" event. This event marked the inception of the partnership between the two corporate bodies. This collaboration between the two prominent brands will surely onboard a fresh group of individuals into the space thereby aiding the expansion and overall impact of the space on the society.