Los Angeles Based Homebuilder Firm KB Home Enters the Metaverse
On Decentraland, KB Home has created a metaverse-based community homebuilder experience. Visitors can customize virtual model houses using the metaverse technology of KB Home.
KB Home Enters into the Virtual World
KB Home is a homebuilder firm in Los Angeles that serves 47 markets around the nation. The decision comes after the firm reported a 68% cancellation rate in its most recent quarterly financial report. The cancellation rate increased significantly from the 13% it disclosed in the fourth quarter of 2021.
Also, the firm is entering the metaverse race to capture the interest of a new generation of homebuyers by inspiring them with Metaverse. However, this is not the first business to allow people to construct virtual houses and communities in the Metaverse.
Hometopia collaborated with Metaverse and virtual real estate business EveryRealm to offer a Roblox-based metaverse house design game in October 2022. Hometopia enables people to create their perfect houses and communities in 3D virtual space.
Further, Home Depot submitted 24 Web3 trademark applications in November. Given that, the firm aspired to create a virtual home renovation business in the Metaverse.
Details of Virtual Community Homebuilder
The KB Home virtual community homebuilder platform includes:
- welcome pavilion and
- 3 architecturally unique model homes.
Customers may alter the exterior and interior design of certain KB Home model houses to their liking via the Metaverse. Launched on the Decentraland platform, virtual homebuilder was created in collaboration with the marketing agency The Metaverse Group. Decentraland is a virtual world where users may buy land using crypto and construct digital homes.
The KB Home will use cutting-edge technology to show guests the numerous design options available to customize a KB house. When customers arrive, they will be encouraged to investigate the exterior styles of the virtual model houses. Moreover, these model houses include modern, Spanish, farmhouse, and craftsman architecture. Visitors may choose options while touring the interiors to build their own vision of home like:
- flooring,
- cabinets,
- countertops,
- faucets,
- tiling, and
- lighting.
In addition, a virtual host will welcome and educate prospective buyers on the advantages of constructing a new KB home.
