Manchester City Teams Up with Sony to Create its Own Metaverse: Proof of Concept
Sony recently gave a sneak peek at a metaverse-like experience it is creating in collaboration with the Manchester City soccer team at the Consumer Electronics Show (CES).
According to reports, Manchester City and Sony label this experience a "Proof of Concept" (PoC). In "Proof of Concept," fans may use their avatars to engage in events at the team's Etihad Stadium.
Sony's senior product planner Nami Iwamoto stated during the company's CES 2023 that avatars, 3D graphics, and other emotions unique to the metaverse would allow gamers to connect in a new manner.
Details of Proof of Concept
Proof of Concept includes virtual recreations of significant moments from several angles, including that of individual players. One particularly remarkable video shows the goalie trying to locate the ball among a scrum of players.
In an official video released by 'Sony-Global,' virtual avatars were sprinting about the Etihad stadium and field. Avatars were celebrating and dancing with one another in the video. The Proof of Concept is meant for smartphones with lower specifications. Individuals in the official video posted by Sony Global are using mobile phones to access the virtual world.
Meanwhile, according to Yo Kikuchi, a business spokesperson, the app will be accessible to users in 2023. Sony has employed seven sensors to collect video and volumetric data. Further, the team will use the data to digitally recreate Manchester City's players for the metaverse.
Growing Demand for Metaverse
Accenture research presented at CES in Las Vegas forecasts that by 2025, consumer and corporate interest in the metaverse as a creative economy and tool to boost daily activities would drive the $1 trillion commerce industry. According to the study, more than half (55%) of the nearly 9,000 consumers polled perceive the metaverse as a potential opportunity for developing and selling content.