Maruti Suzuki Announces Launch of ARENAverse
The virtual car showroom allows customers to explore vehicles and interact with sales staff.
Maruti Suzuki India Limited (MSIL) has just introduced ARENAverse, a Metaverse platform for the company’s ARENA showroom network. The Indian vehicle manufacturer was founded in 1981, with its headquarters in New Delhi. The release of the ARENAverse was in an effort to strengthen its position in the Metaverse.
With the launch of ARENAverse, Maruti Suzuki became the second Indian brand to make its presence in the Metaverse after Mahindra. In addition, the platform aims to make the brand more immersive and interactive with customers. The virtual space is a virtual car showroom that lets visitors and buyers explore the company's vehicles in detail and connect with sales representatives. This experience will allow the company provides a new approach to the car-buying process, making it more efficient and quick.
However, this is not the company’s first release. Early last year, the brand introduced NexaVerse, a similar Metaverse concept that enabled customers to explore vehicles in 360 degrees. This resulted in over 10,000 bookings for the Grand Vitara. In addition, over 700 Maruti Suzuki Arena dealerships have been equipped with Virtual Reality (VR) headsets to enable customers to experience the ARENAverse. Users can also log in to this virtual play via the company's website and share it on their device's web browsers.
Automotive experience in the Metaverse
The automotive sector is gradually expanding into the Metaverse and Web3-related technology. For example, an Italian automaker, Fiat, teamed with Microsoft and Touchcast last month to launch its first Metaverse experience, a virtual car showroom. The showroom showcased Fiat’s flagship model, the New 500 La Prima by Bocelli.
Other companies that have established their presence in the metaverse by launching various non-fungible tokens (NFT) initiatives include Aston Martin, Nissan, Porsche, and Lamborghini.