Mercedes-Benz Bets on Web3 with NFT and Metaverse Trademark Filings

The luxury automaker has become the latest to enter the virtual world through Web3 trademark applications.

Dec 21, 2022
by Akira Ming
Mercedes-Benz Bets on Web3 with NFT and Metaverse Trademark Filings
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Following BMW, Mercedes became the next automaker to enter the metaverse

Mercedes-Benz Group AG, the German luxury automotive powerhouse, has become the latest to file for NFT and metaverse trademarks after its long-time rival BMW took the same approach last month. 

According to trademark attorney Mike Kondoudis, these filings were submitted to the United States Patent and Trademark Office (USPTO) by Mercedes-Benz Group AG on December 14th, signaling plans for NFTs, crypto, virtual vehicles, financial services, and more. 

The luxury automaker has registered its iconic brand "Mercedes-Benz" and "Mercedes," along with the "S-Class," "G-Class," and "Maybach" models as trademarks to be used for its Web3 endeavors. 

To list, here are the goods and services covered in the company's applications:

  • Downloadable virtual vehicles and accessories for use in virtual and extended reality environments;
  • Downloadable software for providing access to an online digital environment; 
  • Retail store and marketplace services related to virtual goods; 
  • Virtual goods and interactive media backed by NFTs; and
  • Financial services for the issuance of digital tokens and cryptocurrency trading. 

Mercedes' past Web3 ventures

This isn't the first time Mercedes dipped its toes into blockchain technology. In 2019, the company teamed up with Icertis to implement such technology to ensure consistent documentation of contracts along the supply chain.

Earlier this year, Mercedes subsidiary Daimler South East Asia built a data-sharing platform on Polygon, which allows businesses to sell and purchase data such as insurance information and clinical trials in a decentralized manner. 

While Mercedes has been focusing more on real-life applications of Web3, the latest filings show that it is taking a more gamified approach to NFTs and the metaverse. This has been the trend among auto giants in the industry, which saw BMW, Nissan, Ford, etc., competing for Web3 dominance in various ways. 

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