Meta Announces the Addition of New Horizon Worlds Experiences: Stratoverse and MINIverse
Meta is expanding its virtual world with two new premium applications using Horizon Worlds metaverse tools to introduce exciting experiences to users across the globe.
Meta has announced the introduction of two unique applications from big firms utilizing the Horizon Worlds metaverse tools and they include Fender Musical Instruments Stratoverse and BMW Group MINIverse.
The Metaverse has generated wide reception from various prominent brands. Recently, we witnessed the partnership between Admix and Landvault to design metaverse experiences for various brands. Global brands have expressed interest in utilizing the Metaverse to connect with the younger generation while exploring the immense potential of this burgeoning technology.
To deliver their vision in the Metaverse, Meta is currently financing its Reality Labs division to develop its metaverse at a cost of $3 billion in losses per quarter. However, they remain undeterred. Meta’s Nicola Mendelsohn, head of the worldwide enterprise group, at a press event, hinted that the metaverse had changed a lot in the last 2 to 3 years, highlighting the gradual growth in the virtual world.
“Every 10 to 15 years, there’s a very large shift when it comes to computing platforms just like where things move on. So we have a desktop, we move to mobile. And here we are now in this fully immersive experience that you can have. And the true promise of the metaverse is really some still 5 to 10 years off. But that doesn’t mean that people aren’t getting engaged and involved today. And we’re seeing brands coming together.”
The MINIverse Development and Features
The MINIVerse will be designed by BMW Group in partnership with Pereira O’Dell, Creative Shop and Meta Horizon Worlds Creators John Burnap, Jordan Marcotte, and Malcolm Langille. The VR experience aims to build an exciting Go-Kart racing game with about four drivers.
The game promises to be filled with excitement and thrilling experiences as Gamers will be able to drive a MINI around a gravity-defying track. In addition, viewers can participate in the game by intruding gameplay to help or cause commotion by pressing buttons to flick cars off a ramp, obstruct them or even support friends with timely speed boosts.
Also, gamers can customize their virtual ride for the track and unlock a unique EV MINI model as they win more races. Furthermore, Gamers will have fun customizing their MINI, using bonnet strips, varying covers, and changing the tints of their MINI. While gamers compete to top the leaderboard and challenge friends, they can also try different racing robes and unlock other MINI automobiles.
Chief marketing officer of the MINI brand of the BMW Group, Sebastian Warfield, while speaking about his company being the first automotive brand to move into the virtual space of Horizon, said:
"We were all thrilled about the concept of taking what I think undoubtedly is the most fun to drive a car to the metaverse. It was not about replicating what you could experience in the real world. It was adding to that.”
About the Fender Stratoverse Horizon Worlds
The Fender Stratoverse Horizon Worlds is a Stratocaster guitar-shaped island. It has great Fender guitar amps and realms floating very high in the stratosphere and featuring a co-play audio experience to create authentic music riffs.
In a team comprising of R/GA, Creative Shop, and Meta Horizon Worlds creators Ashley Briley, Matt Torres, and Sammy Nu of VRinReview, the Fender Stratoverse is a combined destination where visitors embark on an online scavenger expedition, obtain chords throughout the Stratoverse, and harmonize them to create sweet music combination.
Gamers start by dropping down onto the headstock of the Stratocaster guitar-shaped island and are boarded to the major attraction once they’ve walked down the neck of the guitar and reached the Riff Maker.
To participate, gamers will be invited to search the realm together to find guitar chords that would be indicated by sparkling-colored Fender picks. Once a pick is unlocked, It automatically becomes accessible to anyone in the realm back at the Riff Maker, where it can be placed in one of the 18 spots in the Riff Maker to add their chord to the looping community riff.
Within the riff, gamers can move the pick around with an option to modify or duplicate it by converting it from a major to a minor chord or changing it from sharp to flat. The realm has a few easter eggs for enthusiasts, including air guitar zones, four special golden picks that unlock the ability to record your riff, and additional realms to venture to on a flying Fender foot pedal to play back your music creations.
The chief marketing officer at Fender, Evans Jones, had this to say:
“We could not be more pleased to have been invited by Meta to bring Fender into the metaverse for the first time. As a brand, we are committed to enabling all forms of musical expression. We are thrilled by this technology's potential to allow Fender fans and creators to come together, play, and create across borders, cultures, and from any distance.”
To have a feel of the realms, enthusiasts can search MINIverse or Stratoverse in Meta Horizon Worlds. As part of Meta’s presence at Cannes Lions, connecting doors would be made available to both brand worlds within the Meta Horizon Worlds Pavilion demos at Meta Beach. Also, in partnership with Meta Spark, AR effects will be accessed via QR codes that generate distinct ways to sample each realm.
Nicky Bell, the vice president and global head of Creative Shop, had this to say at a press event:
“We’re excited about this whole new crop of creatives coming through. No one has been taught how to build these worlds. It’s new technology. And so having creators at the forefront of that craft, and understanding how to build, is important. The other thing that we’re focused on is thinking about the community.”
In a press briefing, Megan Trinidad, executive creative director at R/GA, while speaking about her firm partnership with Horizon Worlds creators to work with Fender, said:
“What we did was partner them with experienced suppliers on our side to understand what an experience could be that would bring the fan and Fender brand ethos to life. This was a huge opportunity to partner with vendors to test what was within Horizon World.”