Meta Launches Horizon Worlds for Teens as it Revamps Metaverse Platform
According to Wall Street Journal, the social media conglomerate is launching Horizon Worlds for teens as early as March.
Launching the Horizon Worlds
Meta Platforms is expanding their metaverse campaign with a new Horizon Worlds platform. According to the Wall Street Journal, the business plans to introduce Horizon Worlds for teens as early as March 2023.
The reports came just four months after the Wall Street Journal disclosed that Meta's flagship metaverse platform has been failing to retain customers for more than a month.
Making the Horizon Worlds more Modern
The company intends to make big improvements to its Horizon Worlds platform, including the launch of an adolescent app. According to the report, Horizon Worlds' vice president, Gabriel Aul, delivered a note to the team outlining the company's goals for 2023, with the primary goal of retaining users, both teens and young adults.
Aul reminded his team that Horizon Worlds needed to catch up with the rest of the competition, which seems to be doing a better job of satisfying the needs of the "cohorts". For Horizon Worlds to flourish, the platform must first and foremost serve the demands of this "cohort," according to the WSJ.
The prominent media outlet also stated that Horizon Worlds had a user retention rate of only 11% in January 2023, emphasizing the need of onboarding new users who are likely to spend more time on the platform.
The business has now established a goal of achieving 1 million users by the end of the year, with a target of 500,000 active users by the first half of 2023. In contrast, by the end of December, the business had 200,000 users. According to the WSJ story from October, Horizon Worlds' original objective of 500,000 active users by the end of 2022 was reduced to 280,000.