Meta Partners With Local Institutions Across HongKong to Explore the Potentials of the Metaverse
Zuckerberg’s Meta partners with local institutions in Hongkong as it bids to widen its metaverse initiative.
Meta, the parent company of Facebook, Instagram and WhatsApp, has announced partnerships with cafes, schools and art institutions across Hong Kong.
The team aims to provide a “first-hand” metaverse experience in the city. The company will also explore the potential of metaverse in daily life through Virtual Reality (VR) exhibitions at local cafes and open augmented reality (AR) training workshops at educational institutions.
The firm will further interact with local creators in the city and help publicize their non-fungible token projects on Instagram. This partnership will create a testing ground for Meta to test various metaverse initiatives as it provides virtual experiences for residents of the densely populated area.
This Hong Kong initiative is a result of Mark Zuckerberg's dire interest in the metaverse. Meta recently announced intentions to roll out its virtual space Horizon Home to its headset, Quest 2. They also announced the establishment of a Metaverse Academy in France.
Does Meta have a rival?
Meta has a Hong Kong-based rival which has a different perspective on how the metaverse should look like. Animoca Brands, the developer of blockchain gaming platform The SandBox, opposed the intention of Meta publicly in the recently concluded Hong Kong webinar. The two brands debated the future of the metaverse, questioning each other’s business models.
George Chen, MD of public policy for Greater China, Mongolia and Central Asia at Meta commented:
“Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market.”
Meta aims to launch pop-up metaverse exhibitions in Central Market and Times Square permitting visitors to use the Meta Quest 2 VR headset to access the virtual experiences. Consequently, Amazon.com has announced its cloud computing business unit will be collaborating with Hong Kong Science Park to aid local tech professionals and start-ups.