MGM, Bellagio, Mandalay Bay, and Aria Resorts & Casinos File for NFT and Metaverse Trademarks
These trademark applications cover NFTs and virtual assets such as virtual slot machines, clothing, as well as virtual hotels & casinos in MGM's future metaverse.
MGM Resorts and its subsidiaries filed NFT and metaverse trademark applications
It looks like the virtual gold rush is not stopping anytime. A week ago, MGM Resorts International and its Las Vegas resorts and casinos, including Bellagio, Mandalay Bay, and Aria, expanded into Web3 by filing for several NFT and metaverse trademarks.
According to U.S. Trademark and Patent Attorney Mike Kondoudis, these NFT and metaverse trademark applications were filed with the United States Patent and Trademark Office (USPTO) on July 29th by Mandalay Bay, LLC., Mirage Resorts, LLC., MGM Resorts International Corp., and CityCenter Land, LLC.
In particular, the applications cover virtual casinos chips, gaming tables, and slot machines; virtual environments for casino services; virtual environments for users to visit resort hotels, casinos, nightclubs, bars, restaurants, and bars; NFTs for digital media; virtual concerts and shows in a virtual resort hotel or casino; and virtual clothing, footwear, headwear, eyewear, and bags which could be used in the metaverse.
As of now, MGM Resorts and its subsidiaries have not unveiled any plans to launch their NFT or metaverse projects. It would be interesting to see what a Web3 Sin City would look like though.
On March 30th, MGM Resorts hosted Las Vegas' first-ever NFT-gated live performance for world-famous dance crew Jabbawockeez's newest production, TIMELESS. In partnership with NFT company Yellow Heart, MGM even developed a series of Jabbawockeez White Glove NFT Tickets to create a new immersive fan experience.
Other companies that applied for NFT and metaverse trademarks
Admittedly, there are not as many applications compared to early 2022. But companies worldwide are still seen filing NFT and metaverse trademark applications with the USPTO. Last month, well-known condom brand Durex submitted a trademark application that covers virtual condoms, NFT-backed media, and crypto mining in the metaverse.
Earlier, the American professional football minor league XFL did the same and filed a trademark for the term "XFL", signaling its intent to enter the metaverse. In terms of gaming, MapleStory creator Nexon also filed Web3-related trademarks for its NFT gaming project MapleStory Universe.