Miami Dolphins and NFL Rivals Partner for NFT-Powered Fan Engagement
The Miami Dolphins have entered into a strategic partnership with NFL Rivals, the first NFT mobile game licensed by the NFL, offering fans unique in-stadium branding and sweepstake opportunities during home games.
The Miami Dolphins, a renowned name in the NFL, have recently inked a sponsorship deal with NFL Rivals. This collaboration is not just any ordinary partnership; it's a fusion of traditional sports with the innovative world of NFTs.
NFL Rivals: A Glimpse into the NFT Gaming World
NFL Rivals, an NFT mobile game, is the brainchild of Mythical Games. This gaming studio is not new to the world of gaming; in fact, they have been at the forefront, leveraging blockchain technology to craft games that allow players, creators, and even brands to have a stake in the gaming experience. With titles like Call of Duty, World of Warcraft, and Guitar Hero under their belt, Mythical Games is led by industry veterans. Their collaboration with the Miami Dolphins is a testament to their vision of blending the realms of sports and gaming.
What Does This Partnership Entail?
The crux of this partnership revolves around offering fans a unique experience. NFL Rivals will have the privilege of in-stadium branding during Miami Dolphins home games. But that's not all. Fans stand a chance to win VIP experiences through sweepstakes, making their visit to the stadium even more memorable. This move is a strategic one for NFL Rivals, aiming to expand its user base just in time for the upcoming NFL season.
John Linden, the CEO of Mythical Games, expressed his excitement about this collaboration, emphasizing the opportunity to engage with the vast audience of the Miami Dolphins. On the flip side, Katharine Bohlmann, Miami Dolphins Vice President of Corporate Partnerships, highlighted the evolving nature of gaming and the significance of this partnership in tapping into this new frontier.
In recent developments, Mythical Games secured a whopping $37 million in funding in June 2023, with notable participants like Cathie Wood’s ARK Invest and a16z. Moreover, in April, they launched a gaming superchain on Polkadot, further solidifying their position in the gaming industry.