Mobile Gaming Giant Zynga Hires Major Roles for its Web3 Gaming Unit
The billion-dollar studio is seeking talents to create and launch a new blockchain game and raise the bar of Web3 gaming.
Zynga ramps up efforts to enter the metaverse
After unveiling plans for its first Web3 game last year, Zynga appears to be making a public push into the scene, according to its job listings.
The news was first shared by blockchain game analyst @0x_zeus, who revealed that Zynga is now looking for talents to "develop and launch a brand-new game within the Web3 space" and "raise the bar of Web3 games" by creating "fun and repeatable experiences."
The mobile gaming giant in California is looking for a Principal Software Engineer and Senior Game Designer to join its Web3 unit. The former's responsibilities include developing "high quality and performant code," as well as "developing core gameplay systems and interfaces" and "building tools to enable QOL improvements." Some of the key responsibilities for the latter include building new "game modes, meta progression, social game mechanics, and tokenomics models," as well as "researching the latest Web3 and free-to-play models" and implementing them into the game.
About Zynga's Web3 ventures
Zynga, best known for its FarmVille and CSR Racing games, made its first push into crypto in 2021 when it engaged Matt Wolf, a 30-year gaming industry veteran, as Vice President of Blockchain Gaming to lead the company's Web3 efforts.
Later that year, the company announced a partnership with Forte, a Web3 economic technology platform, to create a robust Web3 economy. Zynga then announced plans to release its first NFT title in 2022, which would be similar to Mafia Wars, a now-defunct social media game where players take on the role of gangsters and build criminal empires.
With that, the latest move could reflect the company's commitment to exploring the immense potential of blockchain tech. Many believe that as Zynga invests more in blockchain games, other major gaming firms will follow suit.