Mt. Dew Partners NYXL to Host CDL Championship Virtual Watch Party in Decentraland

Pepsico’s Mountain Dew Brand will host a virtual watch party for the CDL Championship alongside NYXL. The event is scheduled for July 14th - 17th, and will be in Decentraland.

Jul 14, 2022
by Michael
Mt. Dew Partners NYXL to Host CDL Championship Virtual Watch Party in Decentraland
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Popular beverage companies Mt. Dew and PepsiCo Labs organize a virtual watch party for Major Iv of the Call of Duty (CDL). The virtual space will be available from July 14th – 17th in Decentraland. For the event, Mt. Dew will partner with the owners and operators of the New York Excelsior (NYXL) and New York Subliners e-sports teams. In addition, the team of NYXL’s Call of Duty will also be involved in the tournament.

In a press release, the chief marketing officer for Mt. Dew, Pat O’Toole, said, 

“The Decentraland is about our commitment to connecting with DEW Nation in new and creative ways. We wanted our initial metaverse experience to be something innovative. Still, more importantly, it needed to be true to the spirit of Mt. Dew – we did not want to innovate just for the sake of innovating.”

Support From Mt. Dew Fans

He also said that the event would work because Mt. Dew fans have been looking for opportunities to engage the company, and Web3 is the best way to achieve this. In addition, Mt. Dew fans are already showing positive signs, which suits the event.

When the tournament is over, they will still be able to hang out and hold immersive events on the metaverse. They will play mini-games, get virtual swags and also be able to sign up for trips to the CDL championship.  

Mountain Dew (Mt. Dew for short) is a soft drink brand owned by PepsiCo. PepsiCo is one of the world’s biggest food product companies, boasting over a billion global sales per day. Its vast portfolio includes Mountain Dew, Pepsi-Cola, Doritos, Cheetos, Quaker, Lay, Sodastream, and Gatorade.   

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