Music Gaming Platform Pixelynx Unveils New Mobile Game
The newly launched music-metaverse platform “Pixelynx” unveiled the name of their first mobile game — Elynxir. The game is currently in beta testing and is set to launch publicly in August.
Pixelynx CEO Inder Phull revealed the project at the Niantic Lightship Summit in San Francisco. During the conference, Niantic also announced an investment in Elynxir and attendees were given the opportunity to play a demo of the game.
The game utilizes Niantic’s patented AR Lightship technology for a music-focused experience similar to Niantic’s smash hit Pokemon Go mobile game.
Phull said in a statement;
“Elynxir introduces an entirely new level of creative immersion and gameplay in the music metaverse. It’s a world built on the premise that artists and fans want fun and exciting new ways to interact and drive culture together, We knew that collaborating with Joe [Perez] and his team at WØRKS, with all of their experience creating iconic album art and merch for artists and campaigns for fashion brands, was key to helping us bring our vision to life and to music fans everywhere.”
Joe Perez is a partner and creative director at WØRKS, a multidisciplinary design studio based in New York City. WØRKS offers a distinct style and background in the creative industry and has worked with a diverse group of celebrities ranging from Kanye West to Beyoncé.
Pixelynx is a new gaming venture created by iconic musicians and technologists Joel Zimmerman aka deadmau5, Richie Hawtin aka Plastikman, and music industry visionaries Ben Turner among others. The Los Angeles-based company is focused on building a music metaverse that will transform the way artists connect and engage with their fans through gaming experiences.
A promotional video with a glimpse of the game was released by the team.