PATRÓN Tequila Unveils Patron Summer Series in Decentraland
The Summer series will allow Visitors to participate in cocktail-themed quests and unlock special rewards. Winners stand a chance of winning a trip to Punta Mita in Mexico.
Cocktail Bars in Decentraland
The world's most renowned super-premium tequila, PATRÓN Tequila, has entered the metaverse space with "Summer Made Sensational: A PATRÓN Pop-Up Series." This virtual experience will run in Decentraland and allow tequila enthusiasts to enjoy a cocktail-themed journey in the 3D virtual world.
This experience includes a virtual reality adventure and a bar takeover experience inspired by three top-notch cocktails – PATRÓN Silver & Soda, PATRÓN Anejo Highball, and PATRÓN Perfect Paloma. The president and Global Chief Marketing Officer of PATRÓN, Kathy Parker, said,
"As a leader in the tequila category, innovation has always been essential to the core of PATRÓN Tequila which is why we are excited to embark on this unique, virtual journey in Decentraland. At PATRÓN, we celebrate creative communities like the metaverse that bring people together in a digital world. With this new venture, we hope to spark curiosity, creativity and connection this summer while offering our tequila fans a new way to experience the mastery behind our brand."
Additional Information on the Virtual Summer Series
Visitors will first arrive at a cocktail-themed location upon entering the experience and will be greeted by a host. Then a bartender will inform visitors to search for ingredients at three different locations – Jazz Club, Flamingos, and Metaverse Festival – to make a cocktail. They will also be able to explore pop-ups and unlock rare NFT wearables.
The reward for completing all three quests includes a rare wearable within the PATRÓN metaverse, plus a chance of winning the grand prize – a trip to Punta Mita in Mexico.
This trip is only for two people from the US. They will enjoy accommodation in a luxe three-bedroom condo, three square meals, unlimited golf and golf cart usage at the Golf Courses, and Ocean Sports aquatic equipment, all in Punta Mita.
The quest will run from the 12th - 14th and 19th - 21st of August, and the grand prize will be awarded each weekend.