PGA Files Web3 Trademark Application for Iconic Logo Following Announcement of Golf NFTs

PGA has filed a new Web3 trademark application for its logo after announcing that it is finalizing deals with Sorare and Autograph to launch golf NFTs.

Jul 29, 2022
by Anvi Saini
PGA Files Web3 Trademark Application for Iconic Logo Following Announcement of Golf NFTs
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According to a tweet by trademark attorney Mike Kondoudis, the Professional Golfers' Association of America (PGA) submitted a new Web3 trademark application with the United States Patent and Trademark Office (USPTO) on July 20, indicating further plans for its entry into the NFT area.

PGA Enters into the NFT Space

The trademark registration covers international classes 9 and 41, which include the following: 

  • Downloadable computer programs for the creation and trade of digital collectibles, authenticated by non-fungible tokens via a blockchain network, in the field of sports entertainment, featuring footage, highlights, data, and graphics.
  • Downloadable computer software for managing digital collectible services.
  • A market for transactions and a registry for digital collectibles in the field of sports entertainment featuring footage, highlights, data, and graphics, using blockchain-based software technology and smart contracts.
  • Providing online non-downloadable virtual goods in the nature of digital collectibles in the field of sports entertainment, featuring footage, highlights, data, and graphics, authenticated by non-fungible tokens, using blockchain technology for use in virtual environments created for entertainment purposes.

This move comes after the PGA said in May that it was finalizing deals with Sorare and Autograph to launch golf NFTs. Autograph, a sports and entertainment platform started by Tom Brady, will make NFTs of Tour-licensed highlights, photos, and data, while Sorare will offer digital trading card NFTs of PGA players.

As the PGA is about to release its own NFTs, the registration of the trademark is a way for the PGA to protect its intellectual property in the NFT space.

Top-performing players who choose to participate in the NFT programmes will receive a lump sum payment based on their performance.

While professional golfers such as Tiger Woods and Bryce DeChambeau have already established their own NFTs, the PGA's NFT programmes are intended to put money directly in the pockets of its players by providing “incremental and permanent royalties to players that need little to no time commitment.”

It is unknown which PGA golfers will participate in the association's NFT initiatives.

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