Popular Coffee Brand Folgers Plans to Serve Coffee In The Metaverse

US-based coffee brand Folgers Coffee has begun plans to bring coffee into the metaverse and NFT space.

Aug 28, 2022
by Michael
Popular Coffee Brand Folgers Plans to Serve Coffee In The Metaverse

Folger Coffee is a brand established in 1801 that specialises in producing ground, instant and single-use pod coffee in the United States. The brand is a food and beverage subsidiary of  J.M. Smucker Company, a famous American manufacturer. Folger Coffee ranks as one of the best coffee in the United States, and it’s widely distributed in Asia, Mexico and Canada.

According to a tweet by metaverse trademark attorney Michael Kondoudis, the coffee company has submitted four trademark applications for “Folgers” and “Cafe Bustelo” to the United States Patent and Trademark Office (USPTO). The tweet stated,

These registered trademarks would be used exclusively in the metaverse and NFT space. The trademark application was submitted on the 18th of August, 2022. 

Services to be offered by Folgers in the metaverse

The company under the two trademarks plans to render the following services in the metaverse as enlisted in the application submitted to USPTO: 

  • Digital media, namely downloadable audio and video files featuring artwork, text, audio content and video content in  the field of coffee
  • Downloadable image files containing coffee authenticated by non-fungible tokens (NFTs)
  • A downloadable multimedia file containing artwork, text, audio and video relating to food authenticated by non-fungible tokens (NFTs)
  • Downloadable virtual goods, namely computer programs featuring coffee for use in online virtual worlds
  • Entertainment services, namely, providing online, non-downloadable virtual coffee for use in virtual environments created for entertainment purposes

Apart from Folgers, many more traditional companies have continued to dive into the metaverse; notable companies such as Red Bull, Wingstop, UTZ, Conagra Brands, Panera Bread, and McDonalds have filed trademark applications to enter the metaverse with virtual food and drinks. 

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