Punjab National Bank Launches Virtual Branch in the Metaverse
Through the PNB Metaverse platform, customers can access various banking services and products, including deposits, loans, and government schemes, in an immersive digital environment.
PNB Joins the Ranks of Financial Institutions in the Metaverse
PNB has unveiled its metaverse platform, following the footsteps of financial services companies like HSBC, Ned Bank, Woori Bank, Shinhan Bank, and Commercial Bank International. This move reflects the industry's recognition of the metaverse as an avenue to engage customers and deliver innovative banking experiences.
PNB's metaverse platform offers customers a virtual branch experience, allowing them to access banking services, make deposits, and explore various products and services. Users can conveniently access the virtual branch from their homes or offices using mobile phones or computers. The platform also provides banking services in immersive digital avatar formats, enhancing the interactive nature of the customer experience.
Embracing Digital Advances: Importance of the Metaverse for Banking Services
PNB's MD & CEO, Shri Atul Kumar Goel, highlights the significance of leveraging digital advances, including 3D environments and social media, to improve customer engagement in banking services. The collaboration with technology partner Kiya.ai, developed by Infrasoft Technology, enables PNB to cater to its Gen Z customer base and deliver digital experiences.
The launch of PNB's metaverse platform aims to increase customer engagement rates, improve the customer acquisition process, and provide hyper-personalized experiences. PNB believes that partnering with Kiya.ai will enable them to virtually assist customers, deliver informative facilities, and replicate the services offered in physical branches. The focus is delivering interactive, secure, and immersive virtual experiences for all banking services.
Kiya.ai, PNB's technology partner, expresses enthusiasm in being part of PNB's metaverse journey, delivering superior banking solutions. The collaboration aims to develop an exclusive platform within the metaverse, enabling customers to access banking services in an interactive and secure environment.