Real Madrid and FC Barcelona make their Metaverse debuts with Virtual Gaming and Sportswear
Real Madrid and Barcelona have jointly filed a trademark application to enter the metaverse.
The football clubs intend to provide the following, per the trademark application, which was submitted to the USPTO on August 5:
- Virtual reality software;
- Software for managing cryptocurrency transactions using blockchain technology;
- Virtual clothing, footwear, and headwear; sportswear;
Michael Kondoudis, a trademark attorney, tweeted the information.
Kondoudis claims that the two clubs want to give supporters access to a variety of club-related items in the Metaverse. The clubs will launch an electronic wallet and applications for controlling crypto-related transactions using the blockchain with the Class 9 trademark. On the other hand, Class 41 will provide virtual reality games, interactive entertainment, and other virtual reality-related activities for the clubs.
The teams intend to fix their ownership of virtual clothing, gaming, and crypto transaction management software
FC Barcelona has made previous attempts at undertaking cryptocurrency-related projects. Recall that FC Barcelona floated its fan token ($BAR) on the Chiliz platform around June 2020 in collaboration with Socios.com. A well-known blockchain-based outlet for organizations in the sports and entertainment industries is the Chiliz platform. Through a partnership with Ownix, an NFT marketplace, the club debuted an NFT collection of a few iconic moments from the previous year.
Meanwhile, the joint filing for a Metaverse Trademark by FC Barcelona and Real Madrid is surprising. Both clubs are major rivals in domestic and European competition. This rivalry extends beyond sports, as the two clubs represent opposing political ideologies. FC Barcelona is a major symbol of Spain's Catatonia region. Madrid, on the other hand, reflects the values of Spain's royal family.
Finally, both teams will be looking to get their La Liga campaigns off to a strong start this weekend. Madrid will look to build on its success from last season when it won both the domestic and UEFA Champions League titles. At the same time, FC Barcelona will try to forget about the departure of its legend, Lionel Messi. Last season, the club went trophyless, which reflects heavily on Lionel Messi's impact.