Renault Korea Enters The Sandbox to Offer Virtual Automotive Experiences

The partnership will see Renault Korea offering new ways for customers to experience automobiles in The Sandbox metaverse.

Sep 8, 2022
by Akira Ming
Renault Korea Enters The Sandbox to Offer Virtual Automotive Experiences
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What you need to know about Renault Korea x The Sandbox's latest partnership

The Sandbox has entered a new partnership with another South Korean firm, and this time, it's none other than Renault Korea Motors! Through this collab, the duo will provide customers with new ways to experience automobiles in the virtual world. 

It's unclear if the joint effort will see people test-driving a Renault Mégane R.S. in The Sandbox in the future. But hey, everything's possible in the metaverse, right? If Renault Korea can incorporate driving simulation techs similar to those in Infinite Drive or Torque Drift 2, many car lovers will surely have a blast trying them out in the virtual space. 

Besides that, The Sandbox is looking to support any future marketing collab with Renault Korea. It will also establish a long-term partnership with the automaker to attract digitally-savvy customers. 

"This partnership is an excellent example of a collaboration The Sandbox can develop without any industrial boundaries," said Cindy Lee, CEO of The Sandbox Korea. "We are able to introduce new types of experiences that combine automobiles and digital assets in The Sandbox." 

Automakers are making a move into Web3

One thing's for sure is that Renault Korea is not the only carmaker that forays into Web3. Another South Korean vehicle producer, Hyundai, made multiple headlines in the space as well. 

In April, Hyundai launched its very first NFT Universe and NFT collection in partnership with Meta Kongz. The company then filed a trademark application for "Metamobility" in June, before releasing a number of NFT collections based on its vehicle lineups. After that, Hyundai revealed its new Creta model in Decentraland and filed six NFT and metaverse trademarks for its Genesis crest

But that's not all. Japanese carmaker Nissan Motors recently became the first automaker to enter the metaverse using 2D and 3D VR techs. Under its Ariya campaign, visitors were able to access Nissan's virtual city available across mobile, PC, and AR/VR platforms.

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