Rumble Kong League and Stance Unveil In-Game and IRL HyperSocks
The Rumble Kong League collaborates with Stance to introduce in-game and real-world HyperSocks, marking a significant step in bridging the gap between the virtual and physical realms.
The Web3 basketball game Rumble Kong League has partnered with popular apparel brand Stance to launch a unique collection of in-game NFT HyperSocks, accompanied by their real-world counterparts. This initiative, which also involves a collaboration with NBA superstar Paul George, signifies a remarkable extension of the Rumble Kong League universe beyond the virtual domain, offering fans a shared universe where they can enjoy collecting, playing, and showcasing products in digital and physical formats.
A Seamless Fusion of Virtual and Real Worlds
Fans can look forward to a collection of real-world socks featuring the same designs seen in the game, coupled with an augmented reality (AR) filter that enhances the gaming experience. This venture is not just about offering digital assets; it also encourages players to step outside and engage in real-world basketball activities, fostering physical and mental well-being.
Nick Vale, CCO at Rumble League Studios, emphasized the significance of this feature, noting its potential to inspire real-world participation and promote a healthy lifestyle. The campaign will also feature an AR social contest, encouraging players to showcase their basketball skills in real-world settings and rewarding them for their engagement.
Addressing the Challenges of Web3 Gaming
Since its inception, Rumble Kong League has been committed to overcoming one of the major hurdles in adopting Web3 gaming: the perceived lack of quality. The game aims to provide an engaging gaming experience that combines classic gaming nostalgia with action-packed gameplay, all powered by cutting-edge Web3 technology.
To cater to a large player base and ensure a seamless gaming experience, the developers have chosen the Avalanche blockchain, renowned for its straightforward tech and developer tooling. This collaboration with Avalanche is expected to foster a conducive environment for developers, potentially establishing Web3 gaming within the broader gaming industry.
“We've been focused primarily on attracting and enabling builders who may be the ones to really establish Web3 gaming within the broader gaming industry,” an Avalanche spokesperson told Decrypt.
“Rumble Kong has a strong community and an experienced team that has unique collaborations with professional basketball and apparel associations,” they added. “We believe with enough time and resources they'll put together some amazing products and a great game while continuing to build on their current community. It's a group that we would love to help become established on Avalanche.”